I guess the pictures tell the story. We like to buy the 5 lb rolls from Walmart of the 73 percent beef. High fat? Yes! Yummy....very! Cutting the log like this keeps the meat loose, so that the burgers stay really juicy while grilling. Plus, the price can't be beat! One of these rolls makes TWO meals of grilled hamburgers for our family. So (including buns and sides) we eat for less than we would getting McDonalds...with taste and quality that can't be matched by any restaurant.